All posts by Indiana Stump

How To Design Different Online Ad Campaigns?

As most companies are considering an online commerce platform for business transactions, it makes sense for many companies to choose an agency that specializes in online ad campaigns. The right advertising as per the audience need to be decided by the advertiser. Many ad firms offer online as well as offline advertising while some niche firms offer online and targeted ad campaigns.

Market research and its importance

Just like any traditional marketing campaign needs to begin with market research, the firms that deal with online marketing need to understand the kind of customers and viewers who are targeted by a product or service. Accordingly the right form of online ads is designed by them. Often market surveys are done with a focus group in order to understand which kind of marketing campaign would be effective. The marketing agency firms accordingly decide on the ad content, format and other factors as per the feedback and survey results.

 

How an online ad campaign is designed

Large ad firms who are entrusted with the responsibility of designing new ad campaigns for their clients usually do not execute the online ads directly. They might liaison with a marketing agency that specializes in online ad content. In choosing an online ad producer the past work and credibility of an ad agency needs to be judged. Those agencies that have helped similar industrial clients to have effective online ad campaigns in place need to be shortlisted and asked to submit their tenders or notices.

How to execute online campaigns

There are many businesses that opt to launch online campaigns by themselves. If a business is small and it has a small budget to work with, it might decide to design its marketing campaign by itself. Usually an online marketing campaign involves tie-ins or add-in related sites, creation of banners and viral marketing tactics. There are different forums to be utilized for online marketing like posting of videos, ads on social networking sites and so forth. For many businesses the marketing teams utilize several tools to launch and monitor different marketing campaigns and activities online.

Effective strategies for online campaigns

When it comes to designing effective ads one can take up different strategies or approaches. Websites that see a high volume of traffic in the same category are great for advertising a related site, service or product. Ads that are placed could be still images or animated ones. There are size constraints that are levied on the ads and the costs of the same are decided accordingly. There are tools to gauge the effectiveness and reach of an online ad and changes can be done in order to try out other forums for more exposure and effectiveness in reaching the target customer base.

How A Brand Manager Decides on Product Packaging?

 

What is included in product packaging? There are many factors that go into the design of a product packaging. One aspect is the branding and marketing of the product or company name through packaging. For that, most companies assign the task to brand managers. At the time of deciding on the packaging of a product, not only should the quality and scientific norms be followed, but also understand the options which will make the packaging a vehicle for promotion and marketing of the brand or company name.
Working with the product managers
The product managers who are involved in understanding the specifications of a product and the kind of packaging that is required to sustain its functions are usually consulted by brand or marketing managers. Usually there are several ways of packaging a product to ensure that its functionality is preserved. However, from the perspective of branding, brand managers will find a certain packaging option to be ideal for promoting the product, differentiating it from other products and so forth. The letterpress printing methods are employed accordingly as per the inputs of the brand manager.
Understanding quality norms
There are certain advantages and disadvantages that come from a certain way of packaging a product. For instance, if you package a soap in a box, it takes up more space. However, there is more material on which promotions can be done about the product and choose the right colors and effects as well. On the other hand, quality norms might dictate that the product be sealed in a different way in order to ensure that the product has a greater and a qualitative shelf life. In these cases, the brand manager has to work around the solutions available like letterpress printing and make the best of the right packaging style.
Considering cost effects
When a product is being designed for packaging, the options that are available to a company need to be weighed as per the cost considerations as well. In general, the product’s functionality and preservation of the same as well as increasing shelf life and more space in warehouses and inventory spaces will be given more consideration at the time of deciding on the packaging. Once these details are considered, the brand manager can work around the final solution and make the most of the packaging form decided. The cost effects for branding and printing the packaging will also matter.
Creating an impactful design
Once the above points are considered to conclude on the kind of packaging that would be ideal and feasible for a product, a brand manager needs to work with a creative team in order to come up with a unique and innovative design for the packaging. The colors, fonts and the text that is printed will matter in creating an impact on the minds of the customers.

Setting Up A 3D Printing Business

3D printing is a relatively new type of technology that is rapidly increasing in popularity. If you’re a technology geek and want to set up your own business providing 3D printing, there are many different options.

Personalised models

3D modelling and personalised 3D printing services are a novelty product that is being introduced into the market of gifts and novelty items. Using software, 3D rendering services and a specially designed 3D scanner, you will be able to create a design of real life people that you can then use a 3D printer to create a small, lifelike model of themselves. It is becoming a popular option for gift ideas, with many customers choosing Sliced 3D to create 3D models of themselves or their children so that they have something to remember the moment by in years to come. People with kids are usually very attracted to the idea, as it means that they can have something more than just photographs to remember what their children looked like when they were young.

Automobile manufacturing

It is becoming increasingly possible to create full functional car and car engine parts using 3D printing services, and some people have even managed to 3D print an entire car. If you have a 3D printer and the necessary skill and materials, it’s very possible to start a business manufacturing and selling car parts. You could sell these privately to independent car owners, or you could even sell your products and ideas to major automobile manufacturing and product design companies.

Medical field

If you have a background in medicine and want to begin a 3D printing business related to the medical industry, there are a lot of options for the products that you can design, create and sell. 3D printed prosthetic limbs are an excellent medical product that you could consider selling, and you could even try to obtain funding or support from institutions such as the Army or large hospitals. People in need of new limbs usually will have to go through a lengthy process to receive a suitable prosthetic limb, therefore the use of 3D printing will be able to speed this process up and also create prosthetics that are custom designed to fit the patient perfectly.

Everyday items

If you’re thinking of selling items such as phone or tablet cases that are popular with customers and cheap to make and sell, you could also incorporate 3D printing into your business. Since the technology is relatively new, customers will find that purchasing a 3D printed case for their tablet or phone, along with other everyday 3D printed products, a novelty idea that they may be willing to pay more for.