Know About Graphic Designers

Graphic designers are one of those professionals who create interesting and catchy logos and other arts to captivate the eyes. But actually very few know what they actually do. While they take help of different software, there are some things that are done with hands too. They do not create anything suddenly out of their mind. Rather the process involves a careful description of clients’ demands. There are much more things to know about graphic design. In this article, we are discussing the job and work procedure of a graphic designer.

The process:

Any designer or a graphic design agency Melbourne does not indulge in any project without any proper knowledge and plan. They sit with the art director or client to discuss what they want. Discussing the scope of the project is a very necessary step to create something for the client. They use layout software and photo editing software. Digital illustration is also used by them. They create original images, logos and illustrations to deliver the message the client want. Different colours and typefaces are used for different projects. Then the designs are presented to the client for review.

Text and images:

A brochure design agency works with both images and text. These two things are collaborated in order to create a design. In case of text, they choose different font, type, colour and length for the heading. It is the duty of the graphic designer to decide how the two separate things will go together in a webpage or print. They also figure out the quantity of space that is to be allotted to images and texts. They collaborate with writers who work on the words. They choose whether the words are to be put into table, list or paragraph. Image, colour and text, these three things are used by them to create a visual concept or message.

Importance:

Graphic designing is a part of selling and marketing products. It plays a critical role in logo and brochures. So, designers basically work closely with people working in sectors, like pubic relation, advertising, marketing and promotions. As they create designs, they are also called graphic artists.

Specialisation:

There are designers who specialise on some certain kinds of clients. There are people who work on visual designs that are used on the book jackets. There are others who create graphics to be used on retail product packaging. There is also a field named experiential graphic design. The specialised people work with professionals, like architects and interior designers.